Bliss Books
In the fall of my senior year of college, my creative strategy team and I were tasked with the objective to create a brick-and-mortar bookstore designed specifically for gen-z. For this project, my role was the account manager. My tasks included designing our presentation, assisting with creative concepting, and conducting research on gen-z’s association with physical books.
Our research led us to our guiding insight.
Once we figured this out, we knew we needed to create an environment where Gen-Z could come and unwind from the societal pressures the digital world bestows upon them.
Our Art Director made my team’s vision come to life. A readers sanctuary where shoppers would come and build their own cozy hideaway in parts of our store all while diving into a good book.